Environmental labeling is a contentious issue in the environmental community. At the heart of the concern is the distinction between "better" and "the best" products. A strict definition of "green" would acknowledge those products and services that have the lowest environmental impact and consumption of primary (non-recycled) resources. Most labelling programs will include "better" products in order to have a wider market and imnprove their ability to connect to the average consumer.

EcoLogo: This is Canada's major environmental labeling program. It was established by Environment Canda and is now run through an independent agency, TerraChoice.  

ISO 14000: ISO 14000 is an international program to develop business standards for environmental management. They are being developed for the International Organization for Standardization by the Canadian Standards Association. One of the proposed standards addresses product labeling. Little information is available on-line at this time because the standards are still being developed.

Forest Stewardship Council: The Forest Stewardship Council (FSC) is an independent, not for profit, non-government organisation based in Bonn, Germany, that provides standard setting, trademark assurance and accreditation services for companies and organisations interested in responsible forestry.  The FSC is an alternative process to ISO 14000. It focuses on the sustainable use of forests as its main criteria for labeling products as environmentally preferable (as opposed to ISO's focus on corporate management systems). 

GreenSeal: the American eco-labeling system.